How to Clean Your Email List and Maintain 0% Spam Complaints
To clean your email list in Systeme.io: Filter Contacts by 'Last activity' older than 60-90 days who have not clicked or opened emails. Apply an 'Inactive-Sunset' tag, launch a 2-part re-engagement sequence, and delete or unsubscribe unengaged contacts to keep bounce rates under 1.5%.
Step-by-Step Implementation Guide
Follow these sequential phases in your Systeme.io dashboard to configure this feature properly.
Step 1: Filter Inactive Contacts
In Contacts > Contacts, use the search filters to isolate subscribers registered more than 90 days ago with zero email opens.
Step 2: Apply a Re-engagement Tag
Tag these subscribers with 'Sunset-Review' so they can be isolated from normal high-frequency weekly newsletters.
Step 3: Deploy a Final Re-permission Campaign
Send a polite 1-question email: 'Do you still want to hear from us?' with a one-click confirmation link.
Step 4: Unsubscribe or Remove Non-Responders
Bulk select non-responsive contacts and choose 'Delete' or 'Unsubscribe' to protect domain reputation.
Step 5: Verify Sender Score & Deliverability
Monitor bounce rates in your dashboard to ensure delivery rates remain above 98% across Google and Yahoo.
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20 Critical Questions: How to Clean Your Email List and Maintain 0% Spam Complaints
Detailed technical answers covering edge cases, troubleshooting, DNS latency, and workflow automations.