Intended Audience:
Product Marketers and E-Commerce Directors
When to Use:
2 weeks before launching a new product, service tier, or software update.
Prerequisites:
Product launch date, inventory/capacity limits, and landing page URLs
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## Phase 1: Pre-Launch Teaser (T-Minus 10 Days)
- [ ] Announce upcoming release date and core problem solved
- [ ] Create VIP early-access waitlist with double opt-in tag
- [ ] Verify test purchase flow and payment gateway integrations
## Phase 2: VIP Early-Access (T-Minus 2 Days)
- [ ] Dispatch exclusive early purchase links to VIP waitlist
- [ ] Monitor initial transactions for payment errors or UX friction
- [ ] Gather early feedback from power users
## Phase 3: Public Launch (Launch Day)
- [ ] Broadcast announcement to full segmented subscriber database
- [ ] Verify exclusion tags for contacts who already purchased during VIP phase
- [ ] Check server load and payment processing uptime
## Phase 4: Closing Window & Grace Period (T-Plus 4 Days)
- [ ] Announce 24-hour launch pricing cutoff
- [ ] Send 4-hour final notice with direct customer support links
- [ ] Remove promotional pricing on schedule (honor deadlines rigorously)