GoHighLevel Pricing: All Plans Compared for 2026
Independent, empirical breakdown of platform architecture tiers and infrastructure costs. Compare capabilities objectively across all operational levels.
Pricing shown in USD. GoHighLevel bills in USD regardless of your location.
Starter
- 1 account (your own business)
- Unlimited contacts
- CRM & sales pipelines
- Email + SMS + voice campaigns
- Funnel & website builder
- Booking calendar
- Course & membership portal
- Workflow automation builder
- Forms, surveys & chat widget
- Zapier & API access
- 24/7 live chat support
Unlimited
- Everything in Starter, plus:
- Unlimited client sub-accounts
- White-label mobile app
- Custom domain for client portal
- AI content writer
- AI workflow assistant
- Priority support queue
- Agency snapshot library
- Advanced attribution reporting
- Dedicated onboarding call
Agency Pro
- Everything in Unlimited, plus:
- SaaS Mode — resell as your own software
- Stripe billing automation for clients
- Automated sub-account provisioning
- AI Voice Agent (inbound call handling)
- Tiered SaaS pricing plans
- Sub-account usage reporting
- Dedicated onboarding session
- SaaS rebilling dashboard
- Full platform white-label
All plans analyzed for educational & architecture planning purposes. Market benchmark rates shown in USD. Editorial standards & educational disclaimer
Full Feature Comparison
| Feature | Starter $97/mo | Unlimited $297/mo | Agency Pro $497/mo |
|---|---|---|---|
| CRM & Contacts | |||
| Contacts / sub-account | Unlimited | Unlimited | Unlimited |
| Custom fields & tags | |||
| Pipeline views (Kanban & List) | |||
| Sub-accounts (client accounts) | 1 | Unlimited | Unlimited |
| Communication | |||
| Unified inbox (SMS, email, DM) | |||
| 2-way SMS & MMS | |||
| Email marketing & campaigns | |||
| Voicemail drops | |||
| WhatsApp integration | |||
| Live chat widget | |||
| Funnels & Websites | |||
| Funnel builder (unlimited funnels) | |||
| Website builder | |||
| Blog builder | |||
| Membership / course portal | |||
| A/B split testing | |||
| Automation | |||
| Visual workflow builder | |||
| Trigger links | |||
| Form & survey builder | |||
| Booking calendar & appointments | |||
| AI Features | |||
| AI conversational SMS bot | Add-on | ||
| AI Voice Agent (inbound calls) | Add-on | Add-on | |
| AI content writer | |||
| AI workflow assistant | |||
| White-Label & SaaS | |||
| White-label mobile app | |||
| Custom domain for client portal | |||
| SaaS Mode (resell GHL as your own) | |||
| Stripe billing for sub-accounts | |||
| Automated sub-account provisioning | |||
| Reporting & Analytics | |||
| Dashboard analytics | |||
| Google / Facebook ads reporting | |||
| Attribution reporting | |||
| Integrations | |||
| Zapier & Make integration | |||
| API v2 access | |||
| Webhooks | |||
| Support | |||
| 24/7 live chat support | |||
| Priority support queue | |||
| Dedicated onboarding session | |||
Not sure which plan you need?
Most single businesses start on Starter. Read the guides first, then use the 14-day trial to test one real workflow before you pay.
GoHighLevel Pricing FAQs — 2026
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The evidence and tools behind this page
Our mission: help small businesses and agencies make better marketing decisions with plain-English guides, real research and free tools you can use without signing up.
The science: Switching between tools has a cost
In a lab study, interrupted work was finished faster but with more stress, frustration and time pressure. (Source: Mark, Gudith & Klocke, CHI 2008)
Scenario walkthrough
A labelled example of the setup, step by step. Not a real business; no results claimed.
Moving agency clients into one onboarding and reporting system