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GoHighLevel Pricing: All Plans Compared for 2026

Independent, empirical breakdown of platform architecture tiers and infrastructure costs. Compare capabilities objectively across all operational levels.

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By Tune (AS_Tune)Google Ads & SEO practitioner since 2014
Free to read, no sign-up needed
Sources linked where we cite numbers
We say when a tool is not right for you
Reader-supported: affiliate links disclosed
MonthlyAnnual 2 months free

Pricing shown in USD. GoHighLevel bills in USD regardless of your location.

Starter

$97/mo
  • 1 account (your own business)
  • Unlimited contacts
  • CRM & sales pipelines
  • Email + SMS + voice campaigns
  • Funnel & website builder
  • Booking calendar
  • Course & membership portal
  • Workflow automation builder
  • Forms, surveys & chat widget
  • Zapier & API access
  • 24/7 live chat support
See HighLevel pricing →
Most Popular

Unlimited

$297/mo
  • Everything in Starter, plus:
  • Unlimited client sub-accounts
  • White-label mobile app
  • Custom domain for client portal
  • AI content writer
  • AI workflow assistant
  • Priority support queue
  • Agency snapshot library
  • Advanced attribution reporting
  • Dedicated onboarding call
See HighLevel annual plans →
Best for Resellers

Agency Pro

$497/mo
  • Everything in Unlimited, plus:
  • SaaS Mode — resell as your own software
  • Stripe billing automation for clients
  • Automated sub-account provisioning
  • AI Voice Agent (inbound call handling)
  • Tiered SaaS pricing plans
  • Sub-account usage reporting
  • Dedicated onboarding session
  • SaaS rebilling dashboard
  • Full platform white-label
See the HighLevel Agency Pro trial →

All plans analyzed for educational & architecture planning purposes. Market benchmark rates shown in USD. Editorial standards & educational disclaimer

Full Feature Comparison

FeatureStarter
$97/mo
Unlimited
$297/mo
Agency Pro
$497/mo
CRM & Contacts
Contacts / sub-accountUnlimitedUnlimitedUnlimited
Custom fields & tags
Pipeline views (Kanban & List)
Sub-accounts (client accounts)1UnlimitedUnlimited
Communication
Unified inbox (SMS, email, DM)
2-way SMS & MMS
Email marketing & campaigns
Voicemail drops
WhatsApp integration
Live chat widget
Funnels & Websites
Funnel builder (unlimited funnels)
Website builder
Blog builder
Membership / course portal
A/B split testing
Automation
Visual workflow builder
Trigger links
Form & survey builder
Booking calendar & appointments
AI Features
AI conversational SMS botAdd-on
AI Voice Agent (inbound calls)Add-onAdd-on
AI content writer
AI workflow assistant
White-Label & SaaS
White-label mobile app
Custom domain for client portal
SaaS Mode (resell GHL as your own)
Stripe billing for sub-accounts
Automated sub-account provisioning
Reporting & Analytics
Dashboard analytics
Google / Facebook ads reporting
Attribution reporting
Integrations
Zapier & Make integration
API v2 access
Webhooks
Support
24/7 live chat support
Priority support queue
Dedicated onboarding session

Not sure which plan you need?

Most single businesses start on Starter. Read the guides first, then use the 14-day trial to test one real workflow before you pay.

GoHighLevel Pricing FAQs — 2026

Starter is $97/month, Unlimited is $297/month and Agency Pro is $497/month. Annual billing is $970, $2,970 and $4,970 a year, which is ten months' price (about 17% off). Source: gohighlevel.com/pricing, checked 27 Oct 2026.
Every plan has a 14-day free trial, and no card is needed to start it (confirmed at sign-up, 27 Oct 2026). HighLevel's separate Bootcamp offer gives a 30-day trial plus a live setup session and asks for payment details at sign-up (gohighlevel.com/highlevel-bootcamp). Both checked 27 Oct 2026.
Starter includes 3 sub-accounts and unlimited contacts. Unlimited removes the sub-account cap, which matters if you manage more than three clients or locations (gohighlevel.com/pricing, checked 27 Oct 2026).
Agency Pro ($497/month) adds SaaS Mode, which lets an agency resell HighLevel as its own branded software with its own pricing. It only makes sense if you plan to sell software subscriptions to clients.
No. The subscription covers the platform; phone and email usage is billed separately based on what you send. HighLevel shows these charges under usage in your billing settings. Check current rates in your account before sending at volume.
Yes. HighLevel lists optional add-ons on its pricing page; for example, HIPAA compliance is $297/month (included on Enterprise). Check the add-on list before you choose a plan (gohighlevel.com/pricing, checked 27 Oct 2026).
HighLevel says you can cancel at any time from your dashboard. Its pricing page does not mention a refund policy, so test properly during the trial and export your data before you cancel.
Usually Starter. It covers one business's CRM, follow-up, booking and funnels. Move to Unlimited only if you need more than three sub-accounts.

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