Intended Audience:
Local Service Businesses, Agencies, and E-Commerce
When to Use:
Within 24 to 48 hours of successful project completion or delivery.
Prerequisites:
Public review profile URL (e.g. Google Business Profile short link)
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## Regulatory & Policy Guidance
- Review gating (directing unhappy customers to private forms while sending happy customers to Google) may violate FTC rules on deceptive reviews (16 CFR Part 465) and platform terms; workflows should provide equal access to public review channels.
- Offering discounts, gift cards, or incentives in exchange for reviews violates major platform guidelines.
- Provide a clear, direct, uninhibited public review link for all verified customers.
- Independent legal review may still be required to ensure organizational compliance.
## Copy Template: Post-Project Review Request
**Subject:** How did we do with your [Service/Project Name]?
**Body:**
Hi [First Name],
Our team recently finished [Project/Service Name] for your team.
Our goal is always to deliver dependable, high-quality work. If you have 60 seconds, we would genuinely appreciate your candid feedback on Google:
[Direct Public Review Link]
Your feedback helps us continuously improve our service and helps other business owners in [City/Industry] make informed decisions.
Thank you for your partnership,
[Founder/Technician Name]