Lifecycle Email Campaign Workflows
Step-by-step automation logic, trigger specifications, and dynamic exit conditions designed for CRM integration and flawless subscriber lifecycle alignment.
Subscriber Welcome & Orientation Sequence
Form submission / Opt-in tag applied
Time-to-first-open, expectation setting, lead magnet consumption
Contact purchases introduction offer or unsubscribes
Execution Sequence:
Customer Onboarding & Activation Milestone Workflow
Payment successful / Account provisioned
Guide user to complete initial profile and achieve first value milestone
User completes core product milestone or reaches Day 30
Execution Sequence:
Smart Dunning & Failed Payment Recovery Workflow
Payment gateway invoice payment failed webhook
Recover payment method without humiliating or alienating the subscriber
Payment cleared successfully OR contact cancels
Execution Sequence:
List Hygiene & 90-Day Inactive Re-engagement Cadence
Contact has not opened or clicked an email in 90 days
Re-permission active contacts and suppress dead inboxes to protect domain reputation
Contact clicks 'Keep me subscribed' OR gets suppressed