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What does a working follow-up setup look like for a business like mine?

These are scenario walkthroughs, not case studies of real clients. Each one takes a common problem for a type of business and shows the setup step by step, with a time estimate and the numbers to track. There are no invented business names or results. We will add real case studies only with the owner's permission.

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By Tune (AS_Tune)

Google Ads & SEO practitioner since 2014

About these scenarios

Not yet. The pages under /case-studies are scenario walkthroughs: they show how a setup works for a typical business type, with no invented brand names or results. We will add real case studies only with the business owner's permission.
Because a made-up result would mislead you. A scenario shows the steps, the tools and the decisions, so you can judge whether the setup fits your business.
Yes. Email [email protected]. We publish real cases only with your permission and with numbers you can back up.
The scenarios use HighLevel because it combines CRM, SMS, calls and booking in one account. The same steps work in other tools with more integrations.
Pick two or three numbers before you start, such as response time to new leads, booked appointments and no-show rate, and compare a few weeks before and after.

Learn it, check it, use it

The evidence and tools behind this page

Our mission: help small businesses and agencies make better marketing decisions with plain-English guides, real research and free tools you can use without signing up.

The science: Switching between tools has a cost

In a lab study, interrupted work was finished faster but with more stress, frustration and time pressure. (Source: Mark, Gudith & Klocke, CHI 2008)

The research

What the study found, its limits, and what to do with it.

Read the research summary

Free resource

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Free resources library

Scenario walkthrough

A labelled example of the setup, step by step. Not a real business; no results claimed.

Moving agency clients into one onboarding and reporting system