What does a working follow-up setup look like for a business like mine?
These are scenario walkthroughs, not case studies of real clients. Each one takes a common problem for a type of business and shows the setup step by step, with a time estimate and the numbers to track. There are no invented business names or results. We will add real case studies only with the owner's permission.
Google Ads & SEO practitioner since 2014
Scenario · Marketing agency
Onboarding and reporting to clients from one system
Read the walkthroughScenario · HVAC / home services
Asking every customer for a review after the job
Read the walkthroughScenario · Real estate
Answering after-hours property inquiries by SMS
Read the walkthroughScenario · Gym / fitness studio
Re-engaging former members
Read the walkthroughScenario · Dental practice
Automated appointment reminders
Read the walkthroughScenario · Online course creator
Moving courses, memberships and email into one platform
Read the walkthroughAbout these scenarios
Learn it, check it, use it
The evidence and tools behind this page
Our mission: help small businesses and agencies make better marketing decisions with plain-English guides, real research and free tools you can use without signing up.
The science: Switching between tools has a cost
In a lab study, interrupted work was finished faster but with more stress, frustration and time pressure. (Source: Mark, Gudith & Klocke, CHI 2008)
Scenario walkthrough
A labelled example of the setup, step by step. Not a real business; no results claimed.
Moving agency clients into one onboarding and reporting system