Intended Audience:
Media Strategists and Growth Marketers
When to Use:
Designing multichannel campaigns across search, social, and retargeting.
Prerequisites:
Content assets for each funnel stage
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## Full-Funnel Architecture Overview
### Top-of-Funnel (TOFU): Problem Identification
- **Channels:** Meta Video, YouTube Video Action, LinkedIn Thought Leadership
- **Offer:** Diagnostic guide, industry research report, operational framework
- **Metric:** Video completion rate (50%+), low cost per landing page view
### Middle-of-Funnel (MOFU): Solution Evaluation
- **Channels:** Google Search (broad commercial), Meta Retargeting (engaged visitors)
- **Offer:** In-depth case study breakdown, interactive calculator, live webinar
- **Metric:** Lead capture rate, cost per marketing qualified lead (MQL)
### Bottom-of-Funnel (BOFU): Conversion & Booking
- **Channels:** Google Search (Exact high-intent), Remarketing (Pricing page visitors)
- **Offer:** Fair Quote request, consultation booking, free diagnostic audit
- **Metric:** Cost per sales qualified lead (SQL), booked meeting show-up rate