Paid Advertising Resource Center
Free open-access paid advertising checklists, tracking blueprints, negative keyword worksheets, and agency vetting scorecards.
Online Advertising Strategy Brief Template
Strategic planning document defining unit economics, channel selection, target CAC, and margin limits.
Google Ads Campaign Build & Pre-Launch Checklist
A 25-point quality assurance checklist covering network settings, bidding, negative keywords, and tracking.
Paid Advertising Landing Page Checklist
CRO checklist ensuring 1:1 message match, zero navigation leaks, and fast mobile responsive design.
Commercial Intent Keyword Research Worksheet
Taxonomy worksheet mapping keywords by intent tier, estimated CPC, and target ad group theme.
Negative Keyword Master Exclusion Worksheet
Pre-categorized negative keyword lists to prevent budget waste on job seekers, DIYers, and free-seekers.
Google Ads Responsive Search Ad (RSA) Copywriting Framework
A structured copywriting matrix providing headline and description formulas for high Ad Rank.
Full-Stack Conversion Tracking Architecture Plan
Event taxonomy, Google Tag Manager event triggers, Consent Mode v2, and Enhanced Conversions setup.
Phone Call Tracking & Dynamic Number Insertion (DNI) Checklist
Implementation guide for tracking phone leads by campaign, ad group, and keyword.
CRM Attribution Custom Field Specification Map
Standard schema map for storing GCLID, UTM source, medium, campaign, and lead score in CRM contact records.
Sales & Marketing Lead Quality Scorecard
Objective rubric for grading incoming paid advertising leads by budget, need, authority, and timeline.
Full-Funnel Paid Advertising Architectural Map
Visual framework mapping Top-of-Funnel awareness, Middle-of-Funnel consideration, and Bottom-of-Funnel conversion.
Ad Creative Experimentation Tracker & Test Log
Structured spreadsheet template for logging hypothesis, test variants, sample size, and statistical winners.
Paid Advertising Landing Page Split-Test Plan
CRO experiment plan prioritizing headline testing, form reduction, and trust badge placement.
Paid Advertising Executive KPI Dashboard Guide
Blueprint for executive dashboards connecting platform metrics (CPC, CTR) to business unit economics (CAC, ROAS).
Monthly Paid Advertising Executive Report Template
4-part slide and document template linking ad spend directly to pipeline revenue, tests, and next actions.
PPC Agency Evaluation & Vetting Scorecard
A 15-point vetting scorecard to evaluate agency competence, contract transparency, and account ownership.
Multi-Client Paid Ads Agency Governance Checklist
Operational protocols for agencies managing multiple client accounts via MCC and Business Portfolios.