Intended Audience:
Tracking Specialists, Analytics Engineers, and Web Developers
When to Use:
During initial technical onboarding before ad activation.
Prerequisites:
Google Tag Manager container and Google Ads Conversion ID
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## 1. Primary vs Secondary Conversion Taxonomy
- **Primary (Bidding Optimization):**
- `generate_lead` (Verified form submission with thank-you page confirmation)
- `phone_call_qualified` (Inbound phone call exceeding 60 seconds duration)
- `purchase` (E-commerce transaction with order value)
- **Secondary (Observation Only):**
- `page_view_pricing`
- `form_start`
- `click_phone_number`
## 2. Enhanced Conversions Hashing Spec
- **Field:** Email -> Lowercase, trim whitespace -> SHA-256 hash
- **Field:** Phone -> E.164 international format (+1XXXXXXXXXX) -> SHA-256 hash
- **Field:** Postal Code -> Trim whitespace -> SHA-256 hash
## 3. Consent Mode v2 Parameter States
- Default: `ad_storage: 'denied'`, `analytics_storage: 'denied'`
- Granted: Fired upon explicit consent banner accept event