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Free Open-Access Tool & Template

CRM Attribution Custom Field Specification Map

Standard schema map for storing GCLID, UTM source, medium, campaign, and lead score in CRM contact records.

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Intended Audience:

RevOps Specialists and CRM Administrators

When to Use:

Configuring lead capture forms to capture attribution tokens.

Prerequisites:

Admin access to CRM contact and deal field settings

Format & Access:

Open Markdown / Direct Copy (No form gating)

Actionable Resource ContentLast Reviewed: September 2026

## Custom Field Specification Schema | Field Name | API Field Key | Data Type | Source Parameter | |---|---|---|---| | **Google Click ID** | `gclid` | Text (100 char) | `?gclid=` URL parameter | | **Microsoft Click ID**| `msclkid` | Text (100 char) | `?msclkid=` URL parameter | | **UTM Source** | `utm_source` | Text (50 char) | `?utm_source=` | | **UTM Medium** | `utm_medium` | Text (50 char) | `?utm_medium=` | | **UTM Campaign** | `utm_campaign` | Text (100 char) | `?utm_campaign=` | | **UTM Term** | `utm_term` | Text (100 char) | `?utm_term=` | | **UTM Content** | `utm_content` | Text (100 char) | `?utm_content=` | | **Lead Quality Rating**| `lead_quality_score` | Single Select (A, B, C, Disqualified) | Sales Rep Input |