Intended Audience:
PPC Specialists and Agency Media Buyers
When to Use:
Prior to switching any new Google Ads campaign status from Paused to Enabled.
Prerequisites:
Google Ads account, conversion actions configured in GTM, verified landing page
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## Campaign Settings QA
- [ ] Network: Search Network only (Display Network explicitly unchecked)
- [ ] Search Partners: Evaluated and isolated or unchecked for initial test
- [ ] Location Target: 'Presence' only (exclude 'Presence or interest')
- [ ] Language: Explicitly selected target language
- [ ] Ad Schedule: Configured strictly during staffed office hours for call campaigns
## Keyword & Match Type Architecture
- [ ] Single-Theme Ad Groups (STAGs) created around tightly related commercial terms
- [ ] Exact match and phrase match utilized; zero unconstrained broad match keywords
- [ ] Negative keyword master list linked to campaign at launch
## Ad Creative & Assets
- [ ] Minimum 1 Responsive Search Ad per ad group with 'Good' or 'Excellent' rating
- [ ] Sitelink assets added (minimum 4 with descriptions)
- [ ] Callout assets added (minimum 4 value propositions)
- [ ] Structured snippet assets added
- [ ] Call asset added with verified business phone number
## Tracking & CRM Verification
- [ ] Primary conversion action firing and verified via Google Tag Assistant
- [ ] UTM parameters configured at account or campaign level
- [ ] GCLID capture tested on destination landing page form