Intended Audience:
Search Marketers and SEM Strategists
When to Use:
During campaign planning to prioritize commercial transactional terms.
Prerequisites:
Google Keyword Planner access or search intent query logs
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## Intent Classification Framework
### Tier 1: Emergency & High Transactional Intent
- **Modifiers:** 'near me', 'emergency', 'cost', 'quote', 'contractor', 'services'
- **Example:** 'commercial hvac repair emergency near me'
- **Bidding Strategy:** Top-of-page target bid; high-priority ad groups.
### Tier 2: Evaluation & Comparative Intent
- **Modifiers:** 'best', 'top-rated', 'reviews', 'vs', 'software for [industry]'
- **Example:** 'best crm software for marketing agencies'
- **Bidding Strategy:** Moderate bids; direct to comparative case studies or audits.
### Tier 3: Low Intent / Negative Candidates (Exclude)
- **Modifiers:** 'free', 'jobs', 'salary', 'definition', 'how to DIY', 'templates free'
- **Action:** Add immediately to Negative Keyword Master List.