Intended Audience:
Sales Managers, BDR Leads, and Marketing Directors
When to Use:
Auditing lead quality per ad campaign during weekly pipeline reviews.
Prerequisites:
Documented ICP definitions and CRM stage pipeline
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## 4-Point Lead Scoring Rubric
### 1. Budget & Scale (25 Points)
- 25 pts: Verified budget matching minimum deal threshold ($5k+)
- 10 pts: Budget borderline or flexible
- 0 pts: Under minimum service threshold or requesting free service
### 2. Authority & Role (25 Points)
- 25 pts: C-suite, Founder, or direct operational decision-maker
- 15 pts: Influencer / Buying committee member
- 0 pts: Student, intern, or third-party solicitor
### 3. Problem Fit (25 Points)
- 25 pts: Immediate operational pain matching our core service capability
- 10 pts: Tangentially related challenge requiring custom scope
- 0 pts: Irrelevant requirement outside business scope
### 4. Timeline (25 Points)
- 25 pts: Immediate purchase need (within 30 days)
- 10 pts: Fiscal quarter planning (30-90 days)
- 0 pts: Indefinite exploration with no target implementation date