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HomePaid Advertising ResourcesMulti-Client Paid Ads Agency Governance Checklist
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Multi-Client Paid Ads Agency Governance Checklist

Operational protocols for agencies managing multiple client accounts via MCC and Business Portfolios.

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Intended Audience:

Agency Operations Leads and Media Buyers

When to Use:

Onboarding new agency clients and conducting monthly security audits.

Prerequisites:

Google Ads Manager Account (MCC) and Meta Business Portfolio

Format & Access:

Open Markdown / Direct Copy (No form gating)

Actionable Resource ContentLast Reviewed: September 2026
## Multi-Client Security & Account Isolation - [ ] Link client ad accounts via Google Ads MCC; never create client campaigns under agency child accounts - [ ] Enforce two-factor authentication (2FA) across all agency team member logins - [ ] Implement automated budget pacing scripts to prevent accidental overspends - [ ] Set up daily negative keyword sync scripts across shared negative libraries - [ ] Isolate client CRM data: ensure webhook endpoints point strictly to dedicated client sub-accounts - [ ] Maintain separate, non-overlapping conversion tracking containers per client