Intended Audience:
CRO Specialists, Designers, and Web Developers
When to Use:
Before launching paid traffic to any web destination.
Prerequisites:
Landing page draft and ad copywriting headlines
Format & Access:
Open Markdown / Direct Copy (No form gating)
Actionable Resource ContentLast Reviewed: September 2026
## 1. Message Match & Hero Section
- [ ] Hero H1 mirrors the exact core promise of the ad headline
- [ ] Primary value proposition visible above the fold on 375px mobile screens
- [ ] TrustShield / trust credentials positioned immediately below H1
- [ ] Zero header navigation links (no 'About', 'Blog', or 'Services' escape routes)
## 2. Form & Friction Reduction
- [ ] Form requests only essential initial qualification fields (e.g. Name, Email, Phone, Zip)
- [ ] Submit button features action-oriented text (e.g. 'Get Fair Quote' vs 'Submit')
- [ ] High-contrast button styling with minimum 44px touch target height
- [ ] Mobile tap-to-call link formatted with 'tel:' protocol
## 3. Technical & Legal Hygiene
- [ ] Mobile load latency under 2.0 seconds on 4G connections
- [ ] Privacy policy link present in footer
- [ ] Physical business contact info and license numbers displayed in footer
- [ ] Cookie consent banner compliant with Consent Mode v2