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Sales Follow-Up Cadence Calculator

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By Tune (AS_Tune)Google Ads & SEO practitioner since 2014
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Calculate your mathematically optimal follow-up touchpoint volume, channel distribution, and day-by-day spacing schedule.

Standard Cadence Spacing Presets

Preset 01

High-Ticket B2B

8 Touches over 24 Days. Channels: Email, Phone, LinkedIn. Spacing: Days 1, 2, 4, 7, 11, 16, 20, 24.

Preset 02

Inbound Speed-to-Lead

6 Touches over 10 Days. Channels: SMS, Phone, Email. Spacing: Min 1, Min 5, Day 2, Day 4, Day 7, Day 10.

Preset 03

Cold Lead Reactivation

3 Touches over 14 Days. Channels: Plain-text Email, SMS. Spacing: Day 1, Day 4, Day 14.

The Spacing Formula

Optimal cadence spacing follows an expanding interval curve. Front-load your outreach while prospect intent is highest (Days 1, 2, and 4), expanding intervals in weeks two and three (Days 7, 11, 16, and 22). This maintains high visibility without appearing overbearing.

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The evidence and tools behind this page

Our mission: help small businesses and agencies make better marketing decisions with plain-English guides, real research and free tools you can use without signing up.

The science: Answer new leads within the hour

Firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. (Source: Oldroyd, McElheran & Elkington, Harvard Business Review, 2011)

The research

What the study found, its limits, and what to do with it.

Read the research summary

Free resource

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Follow-up cadence calculator

Scenario walkthrough

A labelled example of the setup, step by step. Not a real business; no results claimed.

Answering after-hours property inquiries by SMS