The 4-Step Reactivation Sprint Plan
Phase 1: Scrub & Validate
Export contacts inactive for 90–360 days. Run through ZeroBounce to remove dead inboxes and protect domain reputation.
Phase 2: Segment & Batch
Divide into batches of 200–300 contacts by original interest area to avoid overwhelming sales reps with simultaneous replies.
Phase 3: Deploy 9-Word Question
Send plain-text email: 'Are you still looking to solve [Specific Problem] this year?' Require only a 1-word answer.
Phase 4: Triage & Book
Have reps respond within 15 minutes to incoming positive replies to schedule accelerated discovery reviews.
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